New PureTech Alliance of Reps to Target Wellness
CEPRO Jason Knott • July 14, 2020
PureTech Alliance of 12 veteran independent reps will bring health and wellness suppliers and education to custom channel.
The wellness category is becoming a force in the custom electronics channel. From human-centric lighting to indoor air quality (IAQ), integrators are finding a growing awareness and sales opportunity among their clients, especially accelerated by the coronavirus pandemic. Now, a team of veteran independent reps are giving the category an even bigger boost. The new PureTech Alliance is the first full-service national sales organization that will focus on bringing health and wellness solutions to the custom installation channel.
The Alliance covers all 50 states and Puerto Rico. Each of the 12 rep firms has extensive experience in the audio/video and custom installation (CI) channel within their respective regions.
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