About PureTech Alliance

PureTech Alliance is a national sales and service organization formed to deliver world-class health & wellness technology solutions to integrators in the CI channel. PureTech Alliance is comprised of the best regional sales organizations covering all 50 US states.

Each individual firm was selected for their decades of exemplary performance, service and experience, consistently exceeding the expectations of both their vendor/partners and integrator/resellers. PureTech Alliance will cultivate and maintain a national network of sales and integration partners, providing consumers with the best health and wellness experience for the modern home.

Executive Team

The PureTech Alliance executive team includes founding partners Peter Dyroff and Seth Kaplan along with Secretary Brad Whitehead and Treasurer Dave Humphries. “We have been increasingly aware of the impending collision between wellness technologies and the traditional A/V and smart home products that we see in the CI channel,” reported Dyroff. “The wellness category features dynamic, innovative manufacturers, and we anticipate meaningful growth and revenue opportunities vital to the future of the CI channel. Additionally, we are confident that an effective national alliance will change the way both vendor and dealer partners across the US perceive sales representation, creating a highly efficient, service-centric benchmark for our industry.”