About Us
PureTech was founded after exhaustive research indicating the critical need to bring Health, Wellness and Quality of Life products into the Custom Integrator channel. As the need for technical craftsmanship grows to deploy these products, it was clear that the CEDIA channel integrators were the preferred choice for architects, builders and end users.
A national sales alliance ensures proper training, deployment, uniform messaging and efficiencies in supply chain.
The vision of the PureTech Alliance is to create the ultimate national sales organization, with all territories benefitting from a unified sales, support and training regimen that will maximize productivity and operational efficiency for each regional firm.
As a national sales solution for manufacturers of health and wellness technologies, the PureTech Alliance will be highly autonomous, capable of providing vendor partners with the sales performance they must have while minimizing the internal resources typically required to oversee each region.
Executive Team
“We have been increasingly aware of the impending collision between wellness technologies and the traditional A/V and smart home products that we see in the CI channel,” reported Dyroff. “The wellness category features dynamic, innovative manufacturers, and we anticipate meaningful growth and revenue opportunities vital to the future of the CI channel. Additionally, we are confident that an effective national alliance will change the way both vendor and dealer partners across the US perceive sales representation, creating a highly efficient, service-centric benchmark for our industry.
The PureTech Executive Team
Seth Kaplan left, David Thomas middle and Peter Dyroff right.
Peter is a seasoned professional in the consumer electronics industry with a strong track record of leadership and innovation. Currently, he is the founder and partner at Strateres, where he previously served as President, driving the company’s growth and strategic direction. Prior to Strateres, Peter was President of Jarmac, leading significant advancements and market expansions. As a founding partner of AVAD, he has made a substantial impact in the industry by offering a wide range of electronics and home automation products. His career reflects a commitment to excellence and innovation in the consumer electronics sector.
Seth is President of a leading Florida-based Manufacturers Representative Firm specializing in the custom installation industry. As a second-generation rep principal, Seth boasts over three decades of hands-on experience having practically grown up within the industry. On weekends, you’ll find him enthusiastically cheering on his son during soccer games alongside his wife and enjoying quality time with his two French Bulldogs.
David is a 38 year veteran in both the residential and commercial technology sectors. As the owner of multiple Manufacturer Representative Firms, he brings PureTech an executive level of experience in sales as well as management.
A native Coloradan, David recognizes the health and wellness benefits of the great outdoors. When not focused on technology, David can be found exploring the great outdoors with skis, a fly rod or a backpack.